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2015 is going to be a great year for social marketers, but to make the most of it you'll need a fine-tuned social strategy. This guide is your countdown to the New Year with ten fresh tactics based on the 2014 trends expected to shape the coming year, and ways you can refine your brand's social strategy for success.
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
Brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.
The choice between in-house and outsourcing your search engine optimization (SEO) involves time, resources, budget and expertise. Regardless of how you decide to proceed, you need to feel comfortable with the expertise and know-how with which you'll gauge success. Learn what's at stake with each approach. Should you concentrate on your own staff or rely on an outside expert to achieve rankings and drive traffic? The guide covers time, budgets, training and performance.
Web 2.0 is a fairly recent phenomenon whose predominate features are composed of a high level of user or community participation as well as leading-edge technical features such as AJAX. Because of these elements, many sites aren't optimized well for search engines and thus are missing out on a large cut of potential online visitors.
This free 6 month course will teach you how to become an expert in 8 of the critical internet marketing disciplines including landing pages, PPC, SEO, email marketing, analytics, lead generation, content marketing, and conversion rate optimization. Part 1 is a cogged wheel showing 50 tasks broken down by discipline. If you print it out you can tear off each cog or mark the little check boxes as you complete each task. Part 2 is a six month course to teach you how to become an internet marketer whether you've done it before or not. Compress the timeline if you're a workaholic. It also contains a traffic timeline showing the effect certain actions will have on your inbound traffic growth.
Written by the SEO experts of Nick Stamoulis and SEO firm, Brick Marketing, this free SEO best practice guide provides the most important best practice tips to increase website visitors from the major search engines: Google, Yahoo! and Bing. This SEO best practice guide includes white hat SEO tips that include: content development, keyword research, on site optimization, link building, SEO ROI measurement tips and much more! Also with this free guide you will receive FREE SEO & Search Engine Marketing Tips via email each week.
In this ebook excerpt, learn what Twitter is, how your company can benefit from using it and what you can expect from the rest of the book.
You know your industry. You know your audience. But do you know how to make your B2B website start making more money for you? If you rely on affiliate programs or pay-per-click (PPC) advertising for all or part of your revenue stream, you already know that the hours and dollars you spend on content creation and search engine optimization will be spent in vain if the traffic you drive to your site doesn't purchase from your affiliate merchants, click on your banners, or follow the links in your contextual ads. Hundreds, if not thousands, of white papers and websites offer tips for optimizing your content and driving traffic to your B2B site or blog, and we won't attempt to cover those topics here. What we will do is present specific strategies for easily converting the traffic you have today into significant, reliable revenue for your site.
Presents expert information on Internet success, providing a 360-degree view of all the Web essentials: search marketing, e-commerce, design and development, and trends in social media, local, and mobile.